Looking at the history and evolution of media from conventional to digital

From reading books to listening to music, the way we intake media has actually changed since the advent of the internet: keep reading to learn more about this development in the different sectors.

In the history of traditional media, listening to music is often overlooked; nevertheless, it has been a consistent pastime for hundreds of years, and there have always been folks appreciating the various music genres across eras. Nevertheless, the music itself has not been the only thing to change over time: the way it is consumed has changed considerably, too. While for the majority of the past century people would listen to a specific recording at a time, whether on a vinyl or on an mp3 player, nowadays it is much more common for listeners to go for playlists on online platforms, an important modification in the timeline of media technology: this implies that people are trusting said platforms to advise music they may like based on their previous listens, and may find brand new artists without having to purchase their entire album. Men and women who are involved in the music field, like Vincent Bolloré, are likely to be knowledgeable about the potential of this brand-new way of listening to music and how it will change the whole marketing associated with it.

One among the main participants in the evolution of mass media has definitely been the television field: only ten years ago, it would have been normal to turn on a television at a particular time and wait for one’s favourite programme to come on, watching through regular advertisement breaks. Presently, for the younger generations, this medium of consuming media may seem entirely outdated, as most young people access their content at any time from any device with a steady internet connectivity. While platforms that are completely based online are quite prominent, traditional media outlet have also expanded into the internet domain, with conducting figures in the sector such as Alex Mahon certainly admiring the potential of this brand new format. The introduction of streaming platforms that allow viewers to consume content at whatever time is insightful is possibly one among the milestones in media evolution today.

In terms of the evolution of media through ages, the one player that has been around for the longest time is potentially the written word: from the first cases of printing to digital news nowadays, it is a well suited example of evolution of media. The latest improvement in this industry regards the publishing sphere, as digital formats for books are growing in popularity due to their convenience and ease of storage and transport: for someone going on holiday, or on their journey to work, it will be much easier to carry one device that contains multiple books, instead of three or four volumes. Individuals in the related field, like Raffaello Avanzini, are well aware of this phenomenon, but there is still a notable portion of people who prefer the feel of paper.

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